Paper Cuts Cost You Thousands
Every builder loves a good brochure. Thick paper. Crisp edges. That fresh-off-the-press smell. It feels official. Professional. Reliable.
But it’s also quietly costing you thousands.
Printed materials are outdated the moment they’re handed out. Prices change. Incentives shift. Specs get updated. And suddenly your marketing team is reprinting another stack that will live in the model home storage closet until someone throws it away.
Paper feels safe, but it’s eating into your budget.
The Hidden Cost of Staying on Paper
The average cost per lead ranges anywhere from $40 on the low end to $900 on the high end. And that’s before you factor in all the ways paper inflates the cost of every opportunity.
Printed registration cards get lost, smudged, or never make it into your CRM. That means a percentage of your walk-ins never become leads at all.
Builders who switch from paper reg cards to digital through Novi see an immediate 10 to 20 percent lift in captured registrations. Every one of those leads is automatically logged, trackable, and ready for follow-up. No transcription errors. No lost cards. No wasted marketing spend.
Print Is the New Overhead
Printing does not sound expensive until you add it up.
One builder told us they were spending around $45,000 a year on printed brochures and handouts. When they moved all of it into Novi, that cost dropped to under $10,000. That is $35,000 back in their budget every single year.
And the benefits go beyond savings. Digital content does not get outdated the second pricing changes. No more reprints. No more waiting on marketing to send the latest version. Every update pushes instantly to your app, so sales can focus on buyers instead of paper.
The cost of print is predictable. The cost of being outdated is not.
Paper Leads to Paperwork
Paper materials create more than waste, they create friction.
Sales teams juggling binders full of price sheets instead of having one live source of truth
Marketing reprinting floorplans and incentives that change every quarter
Admins re-entering handwritten data from registration cards
Buyers walking away with brochures that don’t match what they see online a week later
Each of those little moments costs time, money, and credibility. And when your buyers are comparing you to resale or a national builder, the difference between printed and personalized matters more than you think.
The Digital Difference
Digital updates through Novi are not just cheaper, they make your team faster, your content cleaner, and your brand look sharper.
10 to 20 percent increase in walk-in registrations
Tens of thousands saved annually in printing costs
Branded, interactive content that updates instantly across communities
It is a cleaner process for your teams and a better experience for buyers. They get accurate, current information every time they open the app, not a brochure that is already out of date.
You Don’t Look Modern If You Don’t Act Modern
Buyers notice when you hand them a printed sheet with crossed-out pricing. They notice when your flyer does not match your website.
Digital tools do not just save money, they send a message. They show buyers you are current, efficient, and invested in a better experience.
In 2026, “we will print new ones” is not a strategy, it is a signal that you are behind.
Cut the Paper, Not Your Profit
Paper cuts seem small until you add them up. Each reprint, each lost lead, and each outdated handout quietly chips away at your margins.
This budget season, stop paying for materials that expire faster than your incentives. Your buyers have gone digital. Your teams have gone digital. It’s time your marketing caught up.
Digital updates are faster, cheaper, and built to scale. Print is the new overhead.
Make the cut before it costs you more.