Pre-Contract
HomeTracker
Turn interest into urgency before a contract is signed.
Whether it’s a quick move-in home or a to-be-built plan, HomeTracker keeps your brand front and center.
Keep home top-of-mind for prospects and agents
Send real-time updates on availability, price, and activity
Drive urgency with visibility into prospect interest
What is HomeTracker?
Many buyers go quiet after their first visit, and most sales teams go back to square one. HomeTracker fixes that. Buyers can browse available homes, follow ones they love, and get notified when anything changes. It’s branded, automated, and designed to turn passive interest into real momentum.
01
Urgency Through Interest
Home Shoppers Feel the Buzz
Seeing how many people are following a home creates desire, and desire creates urgency. And unlike a salesperson saying there’s interest, this is visible proof home shoppers can see for themselves. HomeTracker uses transparency to drive urgency and engagement.
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02
Always-On Brand Presence
Your Brand in Their Pocket
HomeTracker delivers push notifications straight from your brand. Every update keeps your company top of mind, reinforcing your brand with each milestone, status change, or recommendation.
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03
Real-Time Engagement Signals
Sales Intel, Straight From the Buyer
Sales teams know exactly which pages their prospects view and when. They can see which homes are being followed and the perfect moment to reach out. No more guessing who’s interested. HomeTracker gives you a real-time heat map of buyer behavior.
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04
Smarter Updates, Less Work
Keep Prospects in the Loop, Automatically or On Your Terms
Not every home needs to hit the MLS to get attention. With HomeTracker, you decide what home shoppers see and when. Pull updates straight from your ERP as milestones are met or trigger them manually when you want to spotlight progress.
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05
Flexible Content Control
Sync It. Curate It. Share Progress Your Way.
HomeTracker integrates with your website feed to keep home info current and accurate, but if you need more control, you’ve got it. Your website doesn’t have a feed? You want to showcase a home before it hits your website? No problem.
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06
Curated VIP Lists
Build Hype Before You Even Go Live
Use HomeTracker to build buzz around more than just available homes. Let buyers follow premium homesites, upcoming amenities, or entire communities before they launch. Sales teams can recommend specific options, and marketing can turn those signals into targeted campaigns. Whether you're weeks from release or days from move-in, you’ll have a warm list ready when the time comes.