Too often, the only image of a home is a rendering that never changes. Real photos don’t get posted until after professional shoots.. And progress updates? They’re either not approved for marketing or already out of date by the time they are.

 Your sales team’s time is too valuable to be wasted on copy-paste follow-up. And yet, most builders still treat follow-up like a to-do list: open a CRM, find the buyer, write a message, send it. Repeat. For every prospect. Every update. Every price drop.

Across the country, urgency is gone. Rates are high. Timelines are long. And buyers are stalling. But here’s the good news: urgency can be created.

Most builders are throwing out incentives like candy: rate buy downs, closing cost credits, free appliances. But if no one sees them, they don’t matter.

A buyer signs a contract. Then days or even weeks go by with little to no communication. They don’t know what stage their home is in or what’s supposed to happen next. Most won’t speak up right away. They wait, hoping someone will reach out first.

Buyers and agents don’t stay engaged by accident. They stay engaged when they’re reminded. When updates feel personal. When it’s easier to track your homes than to scroll a third-party site.

If you’re sitting on completed homes with no clear process to move them, you’re not alone. And you’re definitely not stuck. NoviHome’s Hometracker solves this exact problem by giving you a scalable, structured way to keep buyers and agents engaged with your inventory, without throwing your margins out the window.

With incentives available in up to 90% of new home projects in some regions, promotions are no longer optional, they're expected. NoviHome’s new Incentives feature gives builders a better way to manage them across projects, teams, and audiences.

Recommendations lets you tailor the experience that buyers have in your app. Salespeople can recommend floor plans, communities, and amenities that they know their leads will love.

In the fast-paced world of home building, every lead counts. Yet, many builders still rely on outdated paper registration methods that can lead to missed opportunities and significant financial loss. At NoviHome, we understand the critical importance of capturing and managing every lead efficiently.

In today's digital age, convenience and accessibility are key components of any successful customer experience. This is evident across various industries, and the home building industry is no exception. Let's take a look at an example from an industry that excels in customer experience: Disney World.

NoviHome is excited to announce the launch of "Listings" and "My Home(s)" – two powerful new functionalities designed to revolutionize how you market and sell homes while enhancing buyer engagement.

NoviHome's custom app solutions come equipped with Novi Analytics, a powerful tool that provides real-time insight into your buyers' engagement and staff follow-through. With Novi Analytics, you can make data-driven decisions that enhance your marketing strategies, streamline your operations, and boost your sales performance.

Technology is forever rapidly advancing, allowing people from all over to be more connected than ever before. One of the most significant technological changes within the last three decades (since the first in 1992) has been the smartphone. With this advancement in technology and communication has come a new possibility: mobile apps in the New Home Sales industry, and the ways home buyers can use their phones and have an elevated Home Buyer Experience.

Few things are as frustrating as buying something only to find out it wasn’t what you thought it would be. You’ve probably learned to spend time researching a product, especially if it’s an expensive purchase. You look at pictures, measurements and probably most importantly customer reviews. Customer reviews can be the deciding factor in a purchase, they can sway someone away from buying a cheap product and convince someone to buy an expensive one. This principle applies not only to online shopping but also to home shopping.

Marketing is an essential aspect of any business, and home building is no exception. As the competition in the industry continues to grow, it is crucial for home builders to stay up-to-date with the latest marketing trends to remain relevant and successful. In this blog post, we will discuss the top marketing trends that home builders should consider incorporating into their strategies in 2023.

Buying a home can be a stressful and overwhelming experience. But with a little insider knowledge you can help make the experience become a lot smoother for your buyers. Here are 5 real-life lessons about home buyers in 2023.

New Home Sales and the housing market are constantly changing and buyers need to be understood. Here are 5 myths about your home buyers:

Are you keeping your buyers emotionally invested in their homes? With market shifts and a 17% contract cancellation rate in July, it's crucial to shift focus to current buyers and keep them engaged. Photo and video updates, stored communication, and simplified processes can significantly enhance your buyer's experience, helping them stay excited and connected throughout the home building process.

​​Lead conversion is an important component of any home builder’s success. It’s the process of turning prospective leads into paying customers and it can have a huge effect on your bottom line.