You’re not top of mind. Zillow is.

You’re Not Top of Mind. Zillow Is.

So let's solve that together.

Let’s talk about what’s actually happening between visits for potential buyers.

A potential buyer walks your homes. Maybe even says they’re interested.
An agent gets your spec sheet and promises to follow up.
And then… nothing.

Meanwhile, that same buyer is back on Zillow later that night, getting pinged the second a new listing hits or a price changes.
They’re being courted by every resale home in their zip code. You? You’re lucky if they remember which community had the white cabinets.

That’s the game. And most builders are losing it, not because they don’t have great homes, but because they’re invisible after the first touchpoint.

It’s not just a traffic problem. It’s a memory problem.

Buyers and agents don’t stay engaged by accident. They stay engaged when they’re reminded. When updates feel personal. When it’s easier to track your homes than to scroll a third-party site.

The builders who are winning right now aren’t sending more emails.
They’re sending the right notifications, about the right homes, at the right time.

• A price changes? The buyer gets an alert.

• A home hits drywall? The agent gets a photo.

• A quick move-in home they toured two weeks ago goes under contract? They know.

All without having to chase anyone down or keep track manually.

You don’t need more leads. You need more attention.

Zillow’s doing a better job keeping your buyers warmer than you are. That’s the uncomfortable truth. But it’s also fixable.

The minute you start delivering updates with consistency, urgency, and relevance, you stop hoping buyers come back and start giving them reasons to. 

Tools like NoviHome make that easy. Builders are using Novi to deliver real-time updates to prospects and agents without lifting a finger—turning their interest lists into actual traffic, and traffic into offers.