An upset customer will tell at least 15 people about their experience! Their story can influence those 15 people’s opinions. The sales you are trying to make can be affected if your home buyer’s experience isn’t prioritized. Keeping current buyers is as important as searching for new leads. This is because they can either draw in more sales by sharing their experience or they can drive them away.

Unless you were born yesterday, we have all seen how fast and often the economy and housing market can change. These changes dictate how you and your team sell homes to the buyers in that current market. We don’t want you to be stuck worrying and stressing about what you can do and what changes you need to make, so we put together this list of resources (in no particular order) that will help you be as successful as possible, no matter the market.

Building a new home can be a long and complicated process for both the buyer and the builder. While it is an exciting milestone, 59% of buyers feel stressed, anxious, or frustrated, and 32% would not recommend their builders.

Using pictures in home building and sales is essential. While 87% of resale buyers rely on photos, new home buyers are even more influenced by photography. Photos should be used in marketing materials and progress updates during the build process. Visual updates enhance the buying experience, especially amid inventory shortages and longer lead times.

It became obvious to home builders, especially those that build a lot of homes, that if they wanted to sell more homes and continue to increase their revenue, they had to incorporate an online sales program to adapt to their buyers.

For most areas in the United States, the annual Parade of Homes is just around the corner. That means it’s game time for home builders! This is the perfect time to show off your floor plans, communities, and upgrade options to thousands of local buyers ready to buy a home. If you are a home builder, it's time to shine!

When it comes to online appointments and walk-in traffic, the drawing tool ensures your sales presentation is engaging. Circle design options the buyer is interested in, outline their preferred lot, and slash through the design options they’re not interested in. Save the marked up elements to their account so you, and the buyer, can refer to them later.

Businesses are learning that to sell to a new kind of consumer, they have to create a shopping experience that caters to their habits and preferences. That’s why so many builders are investing in an app-based experience.

Do you have buyers under contract for homes that won't be built for 2+ years? And a backlog of leads calling and emailing, constantly checking for new inventory?

Here’s how Novi users are keeping these under-contract buyers up-to-date with content, while managing inquiries and trying to stay top of mind with everyone else.

The integration will help builders capture drive-by traffic with unattended showings, then capture new buyer information. The integration instantly creates or updates buyer contact information in both NoviHome and the builder’s CRM.

The perfect marketing budget for home builders in 2021 hasn’t changed much on the surface – the total allocation should still be between .7 and 1.5 percent of projected revenue. The rest, however, is quite different, especially when it comes to digital advertising and content creation.

Did you know that companies with efficient sales pipelines grow 15% faster? Unfortunately, 65% of sales managers say they don’t have the time and resources it takes to be truly efficient. How are the best sales teams in the country bridging this gap?

Getting started on a new social media platform can be overwhelming, so we rounded up nine tips to help you set up your personal brand and reap the benefits of Twitter!

Whether you’re new to LinkedIn or you’ve had lots of experience on the platform, here are all the tips you need to optimize your profile and make sure you can be easily found by potential buyers. 

Our NoviHome President, Kody Smith, joined Greg Bray and Kevin Weitzel on the podcast “The Home Builder Digital Marketing Podcast” to talk app-based experiences.

We’re excited to start contributing to PCR Advertising! Here’s our first article, all about the buyer experience.

NoviHome, a sales and marketing solution created to solve common problems in the real estate industry, announced the launch of a new, app-based, lead management tool named NoviHome Focus.

NoviHome is proud to announce its integration with Lasso CRM, the number one Customer Retention Management (CRM) for home sales.