Give Buyers VIP Access to Progress They Actually Care About

Most builders have dozens of specs under construction-and no one watching them.

Not because buyers aren’t interested. But because no one’s showing them what’s really going on.

Too often, the only image of a home is a rendering that never changes. Real photos don’t get posted until after professional shoots.. And progress updates? They’re either not “marketing approved” or already out of date by the time they are.

Meanwhile, buyers want to see what's happening. They want the inside track. They want behind-the-scenes updates that feel exclusive and real.

That’s where HomeTracker comes in.

With HomeTracker:

• Every buyer and agent who follows a home gets notified when new photos or videos are added

• You can upload construction progress images-framing, drywall, cabinets-quickly and easily

• It’s branded, organized, and private, so you don’t need to worry about your entire website seeing in-progress shots

Think of it as a VIP pass for your most interested buyers. They get the inside scoop. You keep them engaged, excited, and watching.

Because in a market where buyers are dragging their feet, the ones who stay connected are the ones who convert.