Still Updating One Lead at a Time? That’s Cute.

Your sales team’s time is too valuable to be wasted on copy-paste follow-up.

And yet, most builders still treat follow-up like a to-do list: open a CRM, find the buyer, write a message, send it. Repeat. For every prospect. Every update. Every price drop.

It’s not just inefficient. It’s unnecessary.

HomeTracker turns every listing update into a one-to-many message. One price change? Everyone following that home gets a notification. One milestone hit? Every interested buyer, AND agent, gets the update.

Your sales team doesn’t need to send ten texts. They just need to mark “drywall complete.” 

That’s how top builders are scaling their efforts right now. They’re saving hours a week on admin work, so they can spend more time building relationships, closing deals, and doing what actually drives revenue.

Smart automation doesn’t replace sales. It empowers it.

If your team is still updating one lead at a time... well, that’s cute. But there’s a better way. 

One Update. Endless Reach.