Incentives Don’t Move Homes. Visibility Does.

Most builders are throwing out incentives like candy: rate buy downs, closing cost credits, free appliances. But if no one sees them, they don’t matter.

The problem isn’t the offer. It’s the delivery.

If a buyer doesn’t know a spec just dropped $10K or an agent doesn’t realize their client qualifies for a limited-time promo, that incentive goes unused. And that spec, unsold.

This isn’t about adding more marketing noise. It’s about targeted communication.

That’s where HomeTracker comes in.

HomeTracker lets you:

• Attach specific incentives to individual homes and communities

• Push those offers to interested prospects and agents, automatically

• Pull the incentive visibility the second a buyer goes under contract

It’s smarter than a flyer. More efficient than relying on your sales team to remember who to tell. And way more effective than waiting for people to come back on their own.

In this market, visibility is everything. HomeTracker gets your best offers in front of the right people, at the right time, without blasting your entire database or giving away margin where you don’t need to.

If you’re offering incentives, make sure they’re seen. And make sure they disappear when the deal is done.