This Market Lacks Urgency. Create It.

Across the country, urgency is gone. Rates are high. Timelines are long. And buyers are stalling.

But here’s the good news: urgency can be created.

HomeTracker helps you do just that by showing buyers and agents exactly what’s at stake.

• When a buyer favorites a home, they can see how many other people are watching it.

• When a home goes under contract, they get a notification.

These aren’t just updates. They’re psychological nudges. Subtle pressure that reminds a buyer, “You’re not the only one interested.”

In a hot market, urgency is natural. In today’s market, you have to manufacture it.

With HomeTracker, you don’t need scare tactics or pushy sales scripts. Just transparent data:

• 17 people are watching this home.

• It just hit drywall.

• A similar plan just went under contract.

Buyers get the message. Without anyone having to say a word.

Because when they see others moving, they’re more likely to act.