Your Tech Stack is Only as Strong as Its Weakest Integration
Builders are investing in more technology than ever before. CRMs. ERPs. Scheduling platforms. Warranty tools. On paper, it looks like a modern tech stack. In reality, those tools often live in their own silos.
When systems don’t connect, you lose time, accuracy, and momentum. Sales enters information one way. Operations tracks it another. And buyers feel the gaps through missed updates and inconsistent communication.
That’s why a true buyer experience tool can’t exist in isolation. It has to connect to the systems you already use.
Why Integrations Matter
The goal isn’t to add another system to your stack. It’s to make the ones you already have work better together.
When your CRM, ERP, and buyer experience platform connect, you:
Eliminate double data entry
Keep information consistent across teams
Create a smoother experience for buyers
Reduce the risk of mistakes or outdated info slipping through
Integrations keep everyone aligned, from sales and construction to your buyers.
CRMs and ERPs We Connect With
Novi was designed to complement the systems builders already rely on, not replace them.
CRMs:
Lasso
HubSpot
Salesforce
NewStar CRM
Sales Simplicity
ERPs:
MarkSystems
NewStar
Kova
Open API for custom ERP connections
This is by no means an exhaustive list. These integrations make it easy to tie buyer-facing communication back to your core data sources so updates, milestones, and documents always reflect what’s actually happening behind the scenes.
Why It Matters for the Buyer Experience
Most CRMs and ERPs are built for internal efficiency. They track, report, and organize data, which is great for your teams but not for your buyers.
A buyer experience platform bridges that gap. It takes the information your teams already manage and turns it into proactive updates buyers can actually see and understand. When those systems connect, your team stays aligned and your buyers stay confident.
Work With a Partner That’s Already Connected
Every builder has a different mix of systems. That’s why working with a buyer experience platform that already integrates with your tools isn’t just convenient, it’s essential.
Building those integrations from scratch takes time, money, and technical expertise that most teams don’t have. Novi already connects with the systems builders use most, and our open API allows for new connections when needed.
Choosing a connected partner means you start faster, align your data sooner, and deliver a better experience right from the start.
Stronger Together
Your tech stack is only as strong as its weakest integration. Every disconnected system adds friction, and every clean connection adds value.
This budget season, don’t just think about what new software you could add. Think about how well your existing systems work together, and how connected they are to your buyer experience.
Because great technology isn’t just about what it can do. It’s about how well it works with everything else.