Your Brand. Your Buyers. Your App.
Builders spend millions every year perfecting their brand. The logo, the model homes, the messaging, the marketing. It’s all designed to tell a consistent story.
But when it comes to how buyers actually experience that brand, it often falls apart.
Sales, supers, warranty, lenders, and agents all use different tools. Buyers end up juggling emails, group texts, and logins that all look and feel different. Every handoff feels like starting over.
When that happens, the buyer experience doesn’t feel branded. It feels broken.
Too Many Tools, Too Little Consistency
Every system has a purpose, but when each team is on something different, your buyers pay the price.
Sales follows up with prospects via phone call, text, email
Sales or construction text photos directly (or not at all)
Warranty uses another portal
Lenders and agents rely on email
Meanwhile, buyers are left trying to piece it all together and hoping the information matches.
That disconnect isn’t just inconvenient. It damages confidence. And when buyers lose confidence, they start calling, texting, and showing up on-site, pulling your team away from the work that actually matters.
One App. One Experience.
Novi brings every part of the buyer journey into one branded app that looks and feels like your company.
Sales shares listings, floor plans, and photos
Supers post progress updates and walkthrough forms
Warranty teams manage communication and documents
Buyers, co-buyers, and agents all stay in the same loop
Every interaction happens inside one consistent experience with your brand front and center.
It’s what national builders are trying to create with custom apps, but Novi lets you get there faster and without the cost or complexity of building it yourself.
The First & Best Buyer Experience Platform
Novi is the original buyer experience platform for homebuilders and still the only full buyer experience solution built for the industry.
What does that mean? Novi covers the entire journey, from walk-in to warranty.
Home shoppers, home buyers, and home owners all interact with your branded app from the very first touchpoint through move-in and beyond.
Most other tools focus only on contract through close or warranty, and completely ignore the pivotal prospect phase. But that early stage is where trust is built, relationships start, and brand loyalty takes root. Novi gives builders the ability to engage buyers before they ever sign a contract and keep them connected long after closing.
We’re trusted by more than 150 builders nationwide to connect sales, construction, warranty, and buyers in one place. From pre-contract through post-close, Novi keeps everyone aligned and your brand consistent at every step.
When buyers see your logo, colors, and tone across every update, it builds trust. When your teams use the same platform, it builds efficiency. And when everything runs through one app, it builds confidence — for buyers and for your brand.
Why It Matters
Consistency builds trust. When buyers see your brand show up the same way across every touchpoint, it tells them you have it together.
It also makes life easier for your team. Everyone uses the same platform, so communication stays organized. No lost messages, no outdated photos, no confusion.
And because Novi connects with the systems you already use, the data behind those updates stays accurate without creating extra work for your staff.
Here’s the real cost of inconsistency: every time a buyer has a poor experience and leaves a bad review, it can cost you thousands in marketing to recover. One marketing leader estimated it at about $5,000 per review. That’s the amount they’d have to spend on campaigns or reputation strategies just to out-shout the damage. A bad experience post-purchase isn’t just unfortunate; it’s expensive. And that’s why capturing buyers early and keeping them connected through the entire journey matters so much.
A Branded Experience Buyers Remember
Buying a home is one of the biggest emotional experiences in someone’s life. It’s exciting, stressful, and full of moments they’ll remember for years.
A branded app lets you own those moments. Instead of scrolling through texts or searching for old attachments, buyers can open an app with your logo on it and relive the story of their home from dirt to keys.
That’s not just better communication. That’s brand equity.
The Payoff
When every update comes from one place, your team works faster and buyers feel more confident. That means fewer calls, fewer surprises, and a smoother experience from start to finish.
It also means your brand stays front and center, not hidden behind third-party portals or buried in inboxes.
This budget season, think about how your buyers actually experience your brand.
Because in 2025, your app isn’t just a convenience. It’s part of your reputation.
Your brand. Your buyers. Your app.