Stage 1
Before contract
Prospects who aren’t followed up with go cold, or go to resale. Every lost registration is marketing spend you already paid for.
Builder Solutions · Buyer Experience
The best lead source you’re not budgeting for.
It’s the buyer who’s happy they chose you.
NoviHome is the complete buyer experience platform for homebuilders. It’s a branded app that keeps prospects engaged, buyers informed and homeowners happy, from walk-in to warranty.
boost in conversions
higher referral rates
more lead registrations
builders nationwide
The problem
You’re paying for traffic you don’t keep.
Incentives are up. Margins are down. Buyers are still sitting on the fence. Most builders respond by spending more to get people in the door, then lose them to silence.
Registrations end up on paper cards, or never get entered at all.
Follow-up depends on which salesperson remembers to do it.
Buyers under contract call the super, visit the site unannounced, or start doubting their decision.
Homeowners wait on hold for warranty help, then tell their friends about it.
Where the experience leaks
Stage 2
Any update on our house?
Let me check with the super and call you back.
During the build
Communication is the #1 buyer frustration. It’s also the #1 driver of referrals. Every “just checking in” call costs your super time and your buyer confidence.
Stage 3
Would recommend at purchase97%
Would recommend after move-in71%
After closing
Satisfaction drops sharply after move-in. Industry data shows “would recommend” scores fall from 97% at purchase to 71% after move-in. That’s your referral pipeline leaking out the back door.
HomeTracker · Pre-contract
Turn window shoppers into buyers.
Most deals are won or lost while the buyer is still shopping. HomeTracker keeps them engaged after they walk out the door, automatically.
Digital registration, 24/7.
Walk-ins register in your app instead of on paper. After-hours traffic self-registers with QR codes. Online leads flow in automatically.
Buyers follow the homes they love.
Every price change, incentive and construction update notifies every interested buyer and agent instantly. One update can reach hundreds of prospects.
Incentives that reach the right buyers.
Tag homes or communities with offers, push them to interested buyers, and remove them the moment a contract is signed.
Know who’s ready to buy.
Sales sees when a prospect logs in and what they look at, so follow-up is timely and specific.
Personalized recommendations.
Send AI-curated home recommendations after an appointment instead of a stack of brochures.
HomeTracker · Post-contract
Keep buyers excited, not anxious.
Buyers want updates without having to ask. HomeTracker delivers them through your branded app, synced with the systems your team already uses.
Progress photos and videos
Arrive at every milestone, straight to the buyer’s phone and easy to share with family and friends.
Real-time milestones
Sync from your CRM and ERP, with no extra data entry.
Chat, documents and e-signatures in one place.
Buyers can sign select documents from home.
Agents stay in the loop too.
They stop calling your sales team for status.
The result: Fewer calls to your supers, fewer unannounced site visits, and buyers who are confident enough to refer you.
Novi Warranty
The experience doesn’t end at closing.
The post-close experience is where most referrals are won or lost. Novi Warranty keeps homeowners supported without overwhelming your care team.
AI assistant
Trained on your policies.
It gives accurate answers based on your warranty terms, not generic advice.
Smart triage
Troubleshoots first, escalates smart.
It walks homeowners through first-level fixes and routes true emergencies (water intrusion, no heat, electrical hazards) straight to a person.
One request
One complete request.
It collects the right photos and bundles the conversation into a single ticket, so nothing gets re-asked.
Digital twin
A digital twin of the home.
Homeowners tap an appliance to find its location, maintenance guides and service manual.
What your team gets back
Consistent follow-up across every rep, and visibility into who’s engaging.
Leadership
Real-time insight into pipeline activity and which reps drive it.
Construction
Fewer status calls and site visits.
Warranty
Complete, pre-diagnosed requests.
Marketing
Fewer outdated print materials, and targeted lists by floor plan or community.
Your brand. Your buyers. Your app.
More than 150 builders use NoviHome to deliver a buyer experience that’s clear, consistent and on brand.
Beth Phillips
Marketing Manager, Caviness & Cates
Joshua Hulsey
Sales Manager, Perfection Builders
Buyer Experience questions
A buyer experience platform keeps prospects, buyers and homeowners informed and engaged across the whole homebuying journey, from first visit through construction, closing and warranty, in one branded experience shared by your sales, construction and warranty teams. NoviHome is the only complete buyer experience platform built for homebuilders.
See Buyer Experience in action.
A 30-minute walkthrough, tailored to your communities and your team.