Builder Solutions · Pulse Survey

Your buyers have feedback about their experience. Would you rather hear them at framing or on a Google review?

Pulse Surveys check in with buyers at every construction milestone, so a five-minute fix never becomes a five-alarm escalation.

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The closing survey is a great way to learn what went wrong. Two months too late.

Most builders don’t find out a buyer is unhappy until it’s already a problem: a heated call, a warranty complaint, a one-star review after closing. By then, the frustration has been building for weeks. What could have been a quick fix is now a full-blown escalation pulling in your construction manager and division lead.

Traditional surveys land 45 days after move-in or at the one-year mark. Useful for scorecards. Useless for fixing the drywall conversation that went sideways in week nine.

Survey MilestonesBuyer check-ins
Alert sent
Contract
Pre-construction
Framing
Pre-drywall
Final walk
Closing prep
Closing survey
45 days after move-in
Contract
Pre-construction
Framing
Pre-drywallAlert sent
Final walk
Closing prep
Closing survey · 45 days after move-in

“Response rates were low enough that the data wasn’t actionable. By the time we heard about a problem, the customer had already been living with it for weeks.”

“Response rates were low enough that the data wasn’t actionable. By the time we heard about a problem, the customer had already been living with it for weeks.”

“Response rates were low enough that the data wasn’t actionable. By the time we heard about a problem, the customer had already been living with it for weeks.”

Heera Lee, Mitchell Homes

Dissatisfaction starts during construction

85%

85%

85%

of homebuyer dissatisfaction is rooted in the construction process, not the home itself.

Source: Woodland O’Brien & Scott

Pulse Surveys

Meet Pulse Surveys

One question. Every milestone. While you can still do something about it.

Pulse Surveys check in with buyers automatically at the construction milestones you choose and ask one simple question: “How is your experience so far?” Buyers tap an emoji, from thrilled to not-so-thrilled, and can add a comment if something’s on their mind. It’s quick enough that they’ll actually answer, and early enough that you can still fix what they tell you.

Pre-drywall check-in

Lot 42

How is your experience so far?

How is your experience so far?

How is your experience so far?

Very happy
Happy
Okay
Not happy
Angry

The drywall walkthrough got moved twice and nobody told us why.

Send feedback

How it works

Step 1

Assign a milestone.

Pick the construction milestones in HomeTracker where you want a check-in: contract, pre-construction, framing, pre-drywall, final walk, closing prep.

Step 2

Buyers get a quick check-in.

When a milestone is reached, the buyer gets a short survey. One emoji tap, plus an optional comment.

Step 3

Your team sees it in real time.

Responses flow straight into your NoviHome dashboard, and low scores automatically alert the staff you designate.

Small survey. Big visibility.

Milestone-triggered, fully automatic.
You control the cadence.
Low-score alerts
One dashboard for every response
Trends across every build
Built into HomeTracker

What gets measured gets managed.

Catch issues while they’re small.

Catch issues while they’re small.

Friction surfaces at the milestone, before it festers into a real problem.

Fewer escalations, less rework.

Fix expectation gaps mid-build instead of paying for them at the final walk or in warranty.

Protect your reviews and referrals.

Buyers who feel heard mid-build are the ones who leave the five-star review, not the frustrated one.

Give every milestone a report card.

See how each phase of your process is really landing with buyers, and where it breaks down.

Capture the good stuff too.

Share glowing feedback with your superintendents and sales team while it’s still fresh.

What builders are saying

“Pulse surveys have become an invaluable part of our customer experience strategy. By capturing quick feedback at each construction milestone, we can identify when a customer’s experience changes and proactively reach out to address concerns before they grow, giving us the opportunity to strengthen the relationship rather than lose the customer. Pulse surveys are now integral to how we manage the customer experience, and we can’t imagine doing business without them.”

“Pulse surveys have become an invaluable part of our customer experience strategy. By capturing quick feedback at each construction milestone, we can identify when a customer’s experience changes and proactively reach out to address concerns before they grow, giving us the opportunity to strengthen the relationship rather than lose the customer. Pulse surveys are now integral to how we manage the customer experience, and we can’t imagine doing business without them.”

“Pulse surveys have become an invaluable part of our customer experience strategy. By capturing quick feedback at each construction milestone, we can identify when a customer’s experience changes and proactively reach out to address concerns before they grow, giving us the opportunity to strengthen the relationship rather than lose the customer. Pulse surveys are now integral to how we manage the customer experience, and we can’t imagine doing business without them.”

Melissa Cervin profile photo
Melissa Cervin

Vice President of Marketing, Lombardo Homes

“We LOVE Pulse.

Before Pulse, we relied on traditional surveys at the pre-construction meeting and after closing. Response rates were low enough that the data wasn’t actionable. By the time we heard about a problem, the customer had already been living with it for weeks.

Pulse has completely changed that. By collecting feedback at key milestones throughout the build process, we receive timely, actionable insights instead of delayed reactions. The real-time notifications allow our team to address concerns immediately, strengthen communication, and create a better experience before small issues become bigger ones.

I would recommend Pulse to any builder who is serious about delivering an exceptional customer experience.”

“We LOVE Pulse.

Before Pulse, we relied on traditional surveys at the pre-construction meeting and after closing. Response rates were low enough that the data wasn’t actionable. By the time we heard about a problem, the customer had already been living with it for weeks.

Pulse has completely changed that. By collecting feedback at key milestones throughout the build process, we receive timely, actionable insights instead of delayed reactions. The real-time notifications allow our team to address concerns immediately, strengthen communication, and create a better experience before small issues become bigger ones.

I would recommend Pulse to any builder who is serious about delivering an exceptional customer experience.”

“We LOVE Pulse.

Before Pulse, we relied on traditional surveys at the pre-construction meeting and after closing. Response rates were low enough that the data wasn’t actionable. By the time we heard about a problem, the customer had already been living with it for weeks.

Pulse has completely changed that. By collecting feedback at key milestones throughout the build process, we receive timely, actionable insights instead of delayed reactions. The real-time notifications allow our team to address concerns immediately, strengthen communication, and create a better experience before small issues become bigger ones.

I would recommend Pulse to any builder who is serious about delivering an exceptional customer experience.”

Heera Lee profile photo
Heera Lee

CFO, Mitchell Homes

Already have a survey program?

Keep your big survey. Add a pulse.

Your post-closing and 11-month surveys measure long-term performance, and they still belong in the journey. Pulse fills the gap in the middle, so you’re managing the experience in the moment instead of grading it after the fact.

During construction

Pulse Surveys

Every milestone

After closing

Post-closing survey

45 days after move-in

Year one

11-month survey

Before warranty ends

FAQ

FAQ

Pulse Survey questions

A pulse survey is a short check-in sent automatically at the construction milestones you choose. It asks one simple question: “How is your experience so far?” Buyers tap an emoji, from thrilled to not-so-thrilled, and can add a comment.

Prefer to talk it through?

Prefer to talk it through?

Book a Demo

Stop guessing how your buyers feel. Start hearing it.

Already on NoviHome? Ask your account manager about Pulse Surveys.

Book a Demo