Sales & Conversion · ROI for the nerd in all of us

Convert more leads. Earn more referrals.
Save Time.

Novi helps you sell more homes from the traffic you already have, keeps buyers confident and referring friends while they build, and takes warranty work off your team’s plate after they move in.

The ROI Story

Chapter 01
Sell more
Convert more of the buyers you’re already paying to attract.
Chapter 02
Build referrals
Turn under-contract communication into your highest-quality leads.
Chapter 03
Spend less on warranty
Give your care team hours back every week.
Chapter 1 of 3 · More conversions = more revenue

Moreleadsaren’tyourproblem.Conversionis.

The problem

The pre-contract
leak

You’ve already paid to get the buyer in the door, you have a great meeting with them and then they leave. Your team is following up with them next week to see if they’ve reviewed the paper brochure with their spouse. Maybe you hear back from them, maybe they ghost you.

There is a better way. Novi helps keep your brand and your product top of mind until the buyer converts.

Pre-contract ROI

Sell more from the demand you have.

  • A direct line to the buyer.

    Your branded app sends push notifications straight to the buyer’s phone, with no competitor listings or noise around your message. Your brand shows up every time they open it.

  • One update, many buyers engaged.

    New photos of an inventory home or clubhouse progress go out instantly to everyone who favorited that home or community. One post does the follow-up work of dozens of calls.

  • Incentives that actually get seen.

    Send incentive messages to the specific buyers who care about that home, instead of a generic email blast.

  • Know who’s ready.

    Reps see which homes each buyer is viewing and how often, so they call at the right moment with the right home. Leadership sees which reps are driving engagement.

9:41
NoviHomenowNew incentive available$10,000 toward closing costs on homes you follow.
$10,000 toward closing costs
AVAILABLE NOW
214 Willow Creek Lane | Lot 253
Oakline Estates | Lot 253
Franklin, TN
$486,285
4 beds   3 baths   2,630 sqft
2 stories   2 car garage
FollowingTour
9:41
NoviHomenowNew incentive available$10,000 toward closing costs on homes you follow.
$10,000 toward closing costs
AVAILABLE NOW
214 Willow Creek Lane | Lot 253
Oakline Estates | Lot 253
Franklin, TN
$486,285
4 beds   3 baths   2,630 sqft
2 stories   2 car garage
FollowingTour

ROI calculator

Run your own numbers.

Plug in your traffic, close rate and team. What could a 20% increase in conversions do for your business?

Your numbers
Your estimate with Novi
Added homes sold21.6per year, from a conservative 10% conversion lift
Added gross profit$1,836,000per year, from the same traffic
Hours saved374per year, about 1.2 hrs per rep each week
Payback1st saleNovi pays for itself with the first conversion

Estimates only. Based on 216 homes sold today and a conservative 10% lift in your close rate (18.0% to 19.8%).

Chapter 2 of 3 · Under-contract ROI

Therelationshipdoesn’tstopatcontract.Neitherdoesthereturn.

The problem

The post-contract opportunity.

Once a buyer signs, many builders go quiet until closing. Buyers fill that silence with worry, and the worry turns into calls and texts to your team: “Any updates on the house this week?” “Can I get a copy of my selections?” “Where’s the document I signed?” “Can you send that again?” Every one of those calls pulls a rep away from selling. An anxious buyer is also less likely to recommend you, and more likely to leave a lukewarm review.

Novi gives your team the tools they need to deliver an exceptional buyer experience. Consistent communication cuts back on those check in calls and texts. Clear team communication ensures the buyer is heard. The result? The buyer is more likely to leave you a positive review, share their experience with friends and family and that earns you more leads, more referrals, more sales.

9:41
NoviHomenowMilestone complete: Cabinets & CountersNew progress photos from your build team.
HomeTrackerView All
Final Inspection & Walk-throughMilestone 6 of 7Learn More
Progress PhotosView All
NEW
Details

The Burnside plan is a 2,630 sq. ft. two-story home offering 4 bedrooms, 3.5 baths, a private office/flex space, and an upstairs loft.

Under-contract ROI

Referrals, your highest-quality leads.

  • HomeTracker

    Shows buyers exactly where their home is in the build and what’s coming next. Think of a Pizza Tracker, built for a new home.

  • Progress photos and videos

    Arrive on the buyer’s phone as the home goes up, so they feel part of the process.

  • Documents, selections and e-signatures

    Live in the app, so buyers find what they need and sign from home without calling.

  • Milestone updates

    Go to every buyer in a phase at once, with no rep typing the same message twenty times.

How much time can you save?
Hours back per month0 hrs
Example numbers. Type your own. Every hour goes back into leads and appointments.
Chapter 3 of 3 · Novi Warranty

Maketheowner’sjourneyassmoothasthebuyer’sjourney.

The problem

Warranty is a hidden time and money sink?

After move-in, your care team fields the same calls over and over. A breaker trips and the homeowner doesn’t know where the panel is. A pipe leaks and they can’t find the shut-off valve. The dishwasher fails and nobody registered it, so the extended coverage they were entitled to was never filed.

Each call starts with basic troubleshooting before anyone gets to the real fix. Multiply that by every homeowner, every question, every week.

Warranty ROI

Give your team their time back

  • Fewer warranty calls

    The AI assistant handles the first round of troubleshooting, so many problems get solved before they reach your care team.

  • Complete requests, no back-and-forth

    The assistant collects photos, the steps already tried and the conversation, and sends them as one ticket. Your team knows the problem before they open it.

  • Digital map of the actual home

    It’s built from the buyer’s real home, not a stock floor plan. The AI can point homeowners to the water shut-off, electrical panel or water heater, so reps don’t have to explain over the phone.

  • Hours back for the care team

    Less time on intake and walking people through basic fixes means more time on issues that need a person.

  • Happier homeowners, better reviews

    Quick, confident answers protect your reputation and help keep referrals coming.

Shopping to warranty

The relationship doesn’t stop at contract.

Every stage of the buyer journey ties back to dollars or time.

01 · Shopping

More conversions.

Buyers stay engaged between visits, so more of your traffic signs.

02 · Contract

A better buying experience

Buyers stay confident and connected from contract to closing.

03 · Construction

Fewer calls.

Self-serve updates replace status calls to your supers and reps.

04 · Closing

Referrals and reviews.

Happy buyers tell their friends and leave the five-star review.

05 · Warranty

Faster warranty.

A digital twin and AI warranty assistant resolve requests sooner.

Add it all up

Your total ROI, in one number.

Three input groups, one for each chapter. See added revenue from conversion, hours saved under contract, referral homes sold and warranty savings, plus one payback figure.

Total value per year
$2,227,000
Payback
First conversion
Added revenue$9,180,00021.6 more homes from a 10% conversion lift
Hours saved347per year, from status calls under contract
Referral homes4.0more homes sold from referrals each year
Warranty savings$35,400per year, from deflected calls and visits

Estimates for planning. Total value counts gross profit on added homes, team time at $45/hour and warranty savings.

FAQ

Sales & Conversion questions

Register every walk-in digitally instead of on paper cards, then keep your brand in front of them between visits. NoviHome captures registrations in your branded app (including after-hours QR self-registration), sends updates on the homes each buyer follows straight to their phone, and shows your reps who is engaging so they follow up at the right moment. Builders using NoviHome see up to a 22% boost in conversions.

Prefer to talk it through?

Builders don’t need more leads. They need to do more with the demand they already have.

Just Close It.